A 2015 study found that the average adult attention span is 8 seconds, which has significantly declined from an average of 12 seconds in 2000. The weird thing is, goldfishes, which are infamous for their short attention span can stay focused for 9 seconds. It is called Goldfish Effect -  because nowadays, we have a shorter attention span than a goldfish!

Why did this happen? Most people blame a social media-driven digital lifestyle. Over-stimulation changed our way of consuming content. Now multitasking is easier for us than before. But staying focused for long periods is nearly impossible.

How the Goldfish Effect affects corporate training? Remember the old-school learning materials containing lots of texts that took hours and hours to read? These are history now. If your employees cannot stay focused on materials you give long enough; you need to shorten the course materials! But how you may ask. Well, the answer is microlearning.

What is microlearning? Microlearning materials provide bitesize content which is easily digestible! It doesn’t mean to teach less. It’s all about summarizing, segmenting, extracting the vital parts of the knowledge. It’s about making learning fun and memorable!